Auto-post your blog to Bluesky
Broadcast watches your RSS feed and turns every new article into a Bluesky post. Generated automatically, ready for your review or published on autopilot. No bot to host, no cron job to babysit.
Bluesky doesn't read RSS. You shouldn't have to fix that yourself.
Until now, sharing your articles on Bluesky meant one of these:
Posting by hand
Copy the title, shorten the summary, paste the link. For every article, forever. The chore that makes you skip it.
Self-hosting a bridge bot
Open-source RSS-to-Bluesky bots work, but you host them, keep them updated, and debug them when they silently stop.
Automation chains
Zapier-style recipes add another subscription, another point of failure, and posts that read like a robot wrote them.
Broadcast is a hosted service: connect your feed once, and every new article becomes a Bluesky post, written for you, on your schedule.
From RSS feed to Bluesky in 3 steps
Set up once. Every new post gets shared. Takes less than 5 minutes.
Connect your RSS feed
Works with any blog that has an RSS or Atom feed: Hugo, Jekyll, Astro, WordPress, Ghost. If it publishes a feed, it works.
Connect Bluesky with an App Password
Generate one in Bluesky under Settings → App Passwords. Your main password is never shared, and you can revoke access anytime.
Choose your mode
Review each generated post before it goes out, or let Broadcast publish automatically the moment your newsletter is sent.
Posts you'd actually write yourself
Written from the article
Each post is generated from your article's actual content: a real summary, not a truncated title. The link is appended automatically.
Fits in 300 characters
Posts are generated to respect Bluesky's character limit, so nothing gets cut off mid-sentence.
Review-first by default
In manual mode you get an email when a post is ready. Edit, publish, or discard it. Unattended drafts expire after 7 days and are never published behind your back.
Your tone of voice
Generated posts match your article's own style and language by default. Or pick a tone: technical, casual, opinionated, or playful.
Auto-posting to Bluesky is included in Broadcast's paid plans, together with the newsletter itself. Try it on your own feed with the free trial.
See pricingCommon questions
Also publishing elsewhere? Auto-post your blog to Mastodon or LinkedIn
Your blog deserves a real audience
Connect your RSS feed in 2 minutes. No credit card needed. Start building your newsletter audience today.
Free tier available · No credit card · Cancel anytime