Campaigns

Campaigns are at the core of Broadcast's newsletter system. Each campaign represents a connection between your blog's RSS feed and a group of subscribers, automatically sending new posts as newsletters.

Understanding Campaigns

A campaign consists of three main elements:

1. An RSS feed source (your blog)
2. A subscriber list
3. Sending settings and customization options

When you create a campaign, Broadcast will automatically:

• Monitor your RSS feed for new posts
• Convert new posts into newsletters
• Send them to your subscribers according to your schedule

Managing Campaigns

Campaign List

The campaigns page shows you all your active campaigns with key information:

• Campaign name
• Status (Active/Inactive)
• Associated website
• Action menu for managing each campaign

Creating a Campaign

To create a new campaign, click the "+ Add Campaign" button in the top right corner. You'll need to configure the following settings:

Campaign Status

Each campaign can be:

• Active: The campaign is running and will send newsletters
• Inactive: The campaign is paused and won't send newsletters

You can change a campaign's status at any time through the Actions menu.

Testing Your Campaign

Before activating a campaign, you can send test emails to verify everything works as expected:

• Test emails use your latest blog post as content
• You can send tests both when creating and editing a campaign
• Test emails are sent to your account's email address
• This allows you to check the layout, formatting, and content rendering

Email example

You can customize the email that your subscribers will receive. Check out the email documentation for more information.
Here is an example of the default email that your subscribers will receive:

Email Customization

Each campaign uses an email template that determines how your newsletters will look. You can:

• Customize the email design
• Add your branding
• Modify the layout
• Include social media links

Learn more about email customization →

Campaign Analytics

All links in your campaign emails automatically include UTM parameters for tracking. The standard UTM format is:

?utm_source=newsletter&utm_medium=email&utm_campaign=[campaign_name]

This allows you to:

• Track newsletter performance in your analytics tool
• Measure engagement with specific posts
• Understand which content resonates with your subscribers

Best Practices

1. Campaign Names: Use clear, descriptive names that help you identify the purpose of each campaign
2. RSS Feed: Verify your feed URL is valid and includes all necessary content
3. Scheduling: Choose a frequency that matches your posting rhythm
4. Testing: Send a test email to check how your newsletters look before activating the campaign